A single point of contact for all IT issues, 24*7 monitoring and alerts, vendor management, on-site hardware support, system administration, change reporting, research into new technologies, software/application support, backups, Printer Admin, Network Management, Server Management, Desktop Support, remote access, regular incident analysis, discounted hardware and software.

All for a reasonable, budgeted quarterly maintenance fee.

Or, you could call that guy in marketing that seems to know a lot about computers.